Surveys are important elements of marketing strategy. It provides a free & fair chance to share your review or opinion regarding any service or product you are using.
The survey is a feature which has been included in the hybrid event services to record real-time feedback & working in the background to remove errors if any.
It is very important to have valuable feedback for further improvement in services by businesses. Similarly, hybrid event platforms serve for better engagement with the audience in a virtual atmosphere.
In this blog, we will be discussing in brief hybrid event platforms & services, some of the popular service platforms and along with this some of the key benefits to prove their importance in your business.
In broad terms, hybrid events are a mixture of live events as well as virtual events. They involve in-person participation with a significant virtual presence.
Right from the selection of the physical venue, finding keynote speakers, live audience etc. everything is similar to that of an in-person event. The only difference arises with the addition of a virtual component of the audience who can watch this live while sitting at their remote locations.
The basic element of a hybrid event is – engagement with the audience. With the help of a hybrid event platform, your audience gets a chance to witness and be a part of their favourite event or show. They can also give real-time feedback which is very important for event organizers to make their sessions even better.
Some of the most popular benefits of hybrid events are as follows –
- With the help of these services, virtual attendees can easily interact with other attendees & presenters at the same time.
- They can also share & comment on the content which is viewable by the rest of them. It involves healthy participation of each individual and all the credit goes to the hybrid event live streaming services.
- ROI is basically defined as “return on investment” which works in favour of attracting more attendees as well as sponsors.
- This helps in achieving a greater amount of scalability of the event and thus works in overall reducing the financial risks involved, and increasing your attendee count by increasing the digital presence.
- If you are into event marketing, then relying on the hybrid approach to scale your event is the best formula for the successful hosting of a hybrid session.
- There is no issue if all of your attendees are watching it live rather than streaming virtually because these events can be recorded and saved for later use.
Audience engagement is the key driving force for every event organizer to showcase their best efforts. Here is the list of some of the most innovative ideas to engage your hybrid audience –
- A short & brief survey thus helps in making fast & creative content. You can easily conduct surveys to find out what your audience actually wants from your service & improvements are needed.
- Just in the case of hybrid exhibition platforms, the items to be displayed are decided on the basis of a short survey!
- Most of the attendees prefer industry experts & leading professionals to host their event. With the help of hybrid meeting services, on-demand speakers can be used for keeping your audience engaged throughout the session.
- You can also use social media influencers as your speakers for getting the best results.
- By sticking to the schedule you are doing everything to perfection. Always keep in mind that you are hosting a virtual event & unlike live events, it will just cost a single click to get an exit from your session.
- You can easily target leading social media platforms like – Whatsapp & Twitter where both your virtual & in-person audiences engage with each other. You can use hashtags for getting feedback through them.
- Knowing the requirements of the audience is very important as without knowing it will be very challenging for you.
- With the help of hybrid event software, you can build a great foundation in knowing your audience’s taste.
- You have to insure that your stage is well represented on the screens which are viewed by your virtual audience.
- It is very important for the host to make the transition from slides to sessions very smooth for the audience in order to engage them for long hours.
- Try to make your event full informative without actually overflowing unnecessary information to the audience. Too much information distracts your audience and makes them leave early.
- You can choose session length, surveys & polls etc. to make your presentation more interactive.
- With the help of hybrid launch platforms, you can easily segment your list & reach the right audience with the right message.
Capturing Sales Leads
- Surveys are really helpful in better capturing of sales leads. You can even go for conducting short surveys to find the right taste of your potential customers.
Surveys are an integral part of a successful hybrid event with lots of information to record and working on the basics to hit back hard !!
Hybrid event services work for catching the attention of the maximum audience and it would not be possible without noting down qualitative feedback & implementing those feedback to generate successful results.